UK creative with a passion for color, materials, and the power they have to shape brands and create meaningful consumer connections.
My career began at as a materials developer for Burberry, collaborating directly with mills to develop fabrics for luxury apparel and accessories. This experience gave me a deep appreciation for the craft behind materials—understanding how textiles are engineered and how color and material work together to create products with purpose and emotion.
After relocating to the United States, I transitioned into Color, Material & Finish Design, spending more than a decade developing color and material strategies across apparel, footwear, equipment, and consumer electronics.
From woven and knit constructions to plastics, metals, coatings, paints, and finishes; I've built a broad understanding of how materials influence both product performance and brand perception.
In 2021, I moved into CMF leadership, where my focus expanded beyond creating palettes to defining CMF strategic vision.
Today, I lead teams in developing cohesive color and material directions that align with brand identity, consumer insights and emerging trends. I connect creative thinking with business strategy - building CMF teams, mentoring designers, and establishing clear CMF strategies that can scale across categories and product lines.
Experience
Director of Color & Materials, Allbirds, 2024 - February 2026.
Leader of Color & Concept, Specialized Bikes, 2022 - 2024
Lead Color Material & Finish Designer, Specialized Bikes, 2021 - 2022
Materials Designer, The North Face, 2018 - 2021
Color, Material and Finish Designer, Logitech, 2016 -2018
Materials Developer, Burberry, 2010 - 2015
Textiles Design BA Hons, First Class, Nottingham Trent University
Expertise
Materials: Textile design and development across wovens, knits, and leathers, complemented by knowledge of hard goods materials including TPU, plastics, metals, coatings, and finishes.
Color: Creative color strategy, palette development, and global color systems, including Pantone, CSI, and paint standards.
Trend Research: Identification, analysis, and presentation of emerging consumer, design, and market trends.
Design Visualization: 2D design development in Adobe Illustrator and 3D concept visualization using rendering tools and AI.
Material Sourcing & Development: Strategic sourcing and development of innovative materials, finishes, and trims in partnership with global suppliers.
Design Leadership: Leadership and mentorship of design teams, fostering creative excellence, cross-functional collaboration, and strategic alignment.
CAD & Technical Packs: Creation of production-ready CADs and technical packs that enable clear cross-functional communication and manufacturing execution.